MARKET ACCESS FORUM (MAF)

Wednesday, October 21, 2026 | 8:30 am - 5:00 pm (ET)
The Westin Toronto Airport Hotel
950 Dixon Road, Toronto, ON 

This foundational course is designed for market access and other industry professionals, offering a comprehensive introduction to the fundamentals of Canadian pharmaceutical access and reimbursement.

Participants will gain valuable insights into Canadian reimbursement systems and payers’ perspectives, developing a deeper understanding of the multiple factors involved in successfully navigating market access and reimbursement pathways.

Taught by expert faculty, this industry classic covers everything from evidence evaluation and strategic planning to reimbursement processes and practical implementation. Delegates will leave equipped with actionable knowledge, career-enhancing insights, and meaningful networking opportunities.

This course also serves as the cornerstone of the Certified Market Access Professional (CMAP) program.

We’re thrilled to bring together such a diverse group of leaders and experts for a day of insights, discussion, and connection focused on the evolving market access landscape.

AGENDA

8:30 am NETWORKING BREAKFAST

9:00 am WELCOME & HOUSEKEEPING

Emcee: Andrew Retfalvi, VP, Health & Life Sciences, Global Public Affairs

9:30 am Private Payers – The New Negotiation Landscape

The panel will discuss what has changed in the past five years and what lies ahead.

• Key Topics:

• Increasing difficulty of payer negotiations

• Submission review timelines

• What private payers want to hear from manufacturers

Panelists:

Julie Blouin, Product Director, Drug Strategy, Desjardins Insurance

Patricia Caetano, Director, Pharmaceutical Relationships, Canada Life

David Greiss, Director, Pharmaceutical Partnerships and Operations, Greenshield

Roger Thorpe, President Thorpe Benefits and Representative, Smart Health Benefits Association

Moderator: Suzanne Lepage, Private Health Plan Strategist, Suzanne Lepage Consulting

10:30 am pCPA/Public Payer Update

Speaker: Clifford Lo, Director, Negotiations, pCPA

11:00 am MORNING NETWORKING BREAK

11:30 am Session 4: Devices – An Introduction

This session explores the distinct market access landscape for med tech, including differences between drug and device HTAs, differences in coverage and reimbursement pathways, emerging pathways that are shaping the future of access to health technologies; and what companies need to know when operating at the intersection of both.

Speakers:

James Brodie, Life Sciences Executive and former Board Chair, Medtech Canada

Imtiaz Daniel, Chief Innovation and Transformation Officer, Ontario Hospital Association

Moderator – Connie Wong, Director, Global Access, Value & Economics – Canada, Intuitive Surgical Canada

12:00 pm Stakeholder panel – What is next for Canadian DRD Strategy?

Speaker:

Mitch Moneo, Consultant (Former BC ADM & pCPA Governing Council chair), WestPAR Consultants

Dr. Neal Sondheimer, Medical Director, Newborn Screening Ontario

Alice Williams, Co-founder, The Ontario Rare Action Group (ORAG)

Moderator: Sang Mi Lee, Chief Strategy Officer, Morse Consulting

1:00 pm LUNCH & NETWORKING BREAK

2:00 pm What’s coming in Quebec?

Speaker: Alain Madgin, Partner, TACTIX Government Relations and Public Affairs

3:00 pm Moving Beyond the Silos: A Pragmatic Canadian Approach to System-Level Value

This panel will explore how bringing new treatments to patients in Canada needs to be moving beyond the silos through cross-system collaboration. Panelists will discuss the importance of connecting the right stakeholders at the right time and working collaboratively through real-world constraints. The conversation will explore Canadian experience demonstrating that progress is possible when stakeholders recognize the shared challenge, remain aligned on the need for action, and continue pursuing practical solutions together.

Speaker: Adam Haynes, Associated Director, Value, Access & Policy, Eisai

Moderator: Chad Mitchell, Senior Associate, Global Public Affairs

4:00 pm CONCLUSION & CLOSING REMARKS

Emcee: Andrew Retfalvi, VP, Health & Life Sciences, Global Public Affairs

Followed by: Cocktail & Networking Reception

Unwind and connect with fellow attendees over drinks and light refreshments. This is a great opportunity to network and reflect on the day's insights in a relaxed setting. 




SPONSOR REGISTRATION
If you are registering as an employee of a sponsoring company, you must use your company’s unique registration code to complete your registration. This code is required and cannot be bypassed.

If you do not have your company’s unique code, you must obtain it by contacting Heather at hkennedy@cahr-acrss.ca before proceeding.

FORUM SUR L'ACCÈS AU MARCHÉ (FAM)

Mercredi 21 octobre 2026 | 8 h 30 à 17 h 00 (HE)
Hôtel The Westin Toronto Airport
950, chemin Dixon, Toronto (Ontario)

Ce cours fondamental est conçu pour les professionnels de l’accès au marché et d’autres secteurs, offrant une introduction complète aux principes de base de l’accès aux produits pharmaceutiques et du remboursement au Canada.

Les participants acquerront des connaissances précieuses sur les systèmes de remboursement canadiens et le point de vue des payeurs, développant ainsi une compréhension plus approfondie des multiples facteurs impliqués pour réussir à naviguer dans les processus d’accès au marché et de remboursement.

Animé par des experts, ce classique du secteur couvre tous les aspects, de l’évaluation des données probantes et de la planification stratégique aux processus de remboursement et à la mise en œuvre pratique. Les participants repartiront avec des connaissances concrètes, des informations utiles pour leur carrière et des opportunités de réseautage significatives.

Ce cours constitue également la pierre angulaire du programme Certified Market Access Professional (CMAP).



INSCRIPTION DES COMMANDITAIRES
Si vous vous inscrivez en tant qu’employé(e) d’une entreprise commanditaire, vous devez utiliser le code d’inscription unique de votre entreprise pour compléter votre inscription. Ce code est obligatoire et ne peut pas être contourné.

Si vous ne disposez pas du code unique de votre entreprise, vous devez l’obtenir en contactant Heather à l’adresse hkennedy@cahr-acrss.ca avant de poursuivre.

THANK YOU TO OUR ANNUAL SPONSORS

PARTNERSHIP AND EVENT SPONSORSHIP

Enhance your brand profile and reach and connect with Market Access professionals across Canada with CAHR Annual
Partnership and Event Sponsorship. For more information, click here and download a copy of our brochure for more or email hkennedy@cahr-acrss.ca today.

MERCI À NOS COMMANDITAIRES ANNUELS

PARTENARIAT ET COMMANDITE D'ÉVÉNEMENT

Améliorez le profil et la portée de votre marque de commerce et entrez en contact avec les professionnels de l'accès aux marchés de tout le Canada grâce au partenariat et la commandite d'événement de l'ACRSS à l'occasion de la conférence annuelle. Pour de plus amples renseignements, cliquez ici et téléchargez une copie de notre brochure ou envoyez un courriel à hkennedy@cahr-acrss.ca dès aujourd'hui.


Powered by Wild Apricot Membership Software