MARKET ACCESS 101 SPONSOR REGISTRATION

MARKET ACCESS 101
Thursday, May 28, 2026 | 9:00 am - 5:00 pm (ET)
The Westin Toronto Airport Hotel
950 Dixon Road, Toronto, ON 

This foundational course is designed for market access and other industry professionals, offering a comprehensive introduction to the fundamentals of Canadian pharmaceutical access and reimbursement.

Participants will gain valuable insights into Canadian reimbursement systems and payers’ perspectives, developing a deeper understanding of the multiple factors involved in successfully navigating market access and reimbursement pathways.

Taught by expert faculty, this industry classic covers everything from evidence evaluation and strategic planning to reimbursement processes and practical implementation. Delegates will leave equipped with actionable knowledge, career-enhancing insights, and meaningful networking opportunities.

This course also serves as the cornerstone of the Certified Market Access Professional (CMAP) program.

AGENDA

8:30 am
NETWORKING BREAKFAST

9:00am
Welcome & Housekeeping 
Emcee Andrew Retfalvi,  Vice President, Health & Life Sciences,  Global Public Affairs

9:15am
Overview of Market Access and Canadian Landscape
Arvind Mani, Managing Director and Co-founder, MORSE Consulting

10:00am
Evidence - Clinical and Real World
Lindy Forte, Division Head - Market Access and Pricing,  EVERSANA

10:45am 
NETWORKING BREAK

11:00am 
Pricing in Canada - PMPRB & MFN
Anna Apostolakis. Associate Principal, Price Regulation Consulting, IQVIA

11:30am
LUNCH & SPEED NETWORKING

1:00pm
Introduction to the Private Payer Market
Cheryl Bielicz, Director Payer and Stakeholder Relations Private Payer,  Incyte Biosciences Canada

1:30pm
PSP Overview
Alison Oliver, Senior Director, Customer Experience, Cencora Innomar Strategies

2:00pm
Preparing a HTA Submission Dossier for Public Payers
Patrick Mott, Associate Director Market Access Pricing, EVERSANA

2:45pm
NETWORKING BREAK

3:00pm
Health Economics and Outcomes Research (HEOR)
Jean-Éric Tarride, McMaster Chair in Health Technology Management, Professor, Department of Health Research Methods, Evidence, And Impact (HEI), Faculty of Health Sciences, McMaster University

3:45pm
The pan-Canadian Pharmaceutical Alliance (pCPA)
Sang Mi Lee, Chief Strategy Officer, MORSE Consulting

4:45pm Warm Up Session & Closing Remarks
Emcee Andrew Retfalvi,  Vice President, Health & Life Sciences,  Global Public Affairs

SPONSOR REGISTRATION
As a sponsor registrant, please complete the online registration form using your assigned registration code.  Need a code or having trouble? Contact Heather at hkennedy@cahr-acrss.ca.

Be sure to fill in all required fields and use an email address that can receive communications from info@cahr-acrss.ca.

Code of Conduct: CAHR is committed to providing a safe, respectful, and harassment-free environment. All attendees, speakers, sponsors, and staff are expected to follow our Code of Conduct.

Program Changes: CAHR reserves the right to modify speakers, sessions, or the
event schedule without prior notice. We are not liable for any resulting changes.

CANCELLATION POLICY: For cancellations two (2) weeks or more in advance, delegates will receive a 75% refund. For cancellations made less than two (2) weeks in advance, no refunds are given. Delegate substitutions will be accepted at no cost.

Shining a Spotlight on Our Sponsors – Thank You! GOLD SPONSOR SILVER SPONSORS BRONZE SPONSORS