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Market Access 101
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CAHR was pleased to present the return of this industry classic – a primer on everything you need to know about Market Access in Canada, taught by experts in each subject, and the foundation of the Certified Market Access Professional accreditation.

This year, we changed everything, because everything has changed.

Delegates were given a deep dive into all aspects of our complex environment – from clinical evidence, HTA agencies and HTA submissions to private and public payers, PMPRB, patient engagement and patient support programs.  They gained information, insights and interpretations offered by Canadian specialists that empowered their career in Market Access.

Thank you for joining your industry colleagues on a virtual journey through learning!


AGENDA | Live Full Day Event!

08:45 - 09:00 
 Introduction: MC, Angela Rocchi (Athena Research)
09:00 - 10:00
 Evidence - Clinical & Real World: Judith Glennie (J.L. Glennie Consulting Inc)
10:00 - 10:45
 Health Technology Assessment (HTA): Matthew Brougham (Brougham Consulting)
10:45 - 11:00
 Health Break
11:00 - 12:00
 HTA Submissions: Ferg Mills (Innomar Strategies)
12:00 - 12:30
12:30 - 13:00
 Patient Engagement: Martine Elias (Myeloma Canada)
13:00 - 13:45
 Private Payers: Connie Wong (Medtronic)
13:45 - 14:00
 Health Break
14:00 - 14:45 
 Patented Medicine Prices Review Board: Joan McCormick/Anna Apostolakis (IQVIA)
14:45 - 15:30 
 Pan-Canadian Pharmaceutical Alliance: Roy Cairns (Morse Consulting)
15:30 - 16:00 

 Patient Support Programs: Allison Wills (20Sense)

16:00 Close

Thank you to our Annual Partners

CAHR reserves the right to cancel or change speakers, program content and date without prior notice.
We assume no liability for these changes.
Event Cancellation Policy: For cancellations two (2) weeks or more in advance, delegates will receive a 75% refund. For cancellations made less than two (2) weeks in advance,
no refunds are given. Delegate substitutions will be accepted at no cost.
For more information please contact the CAHR office. 416.494.1440 x222 or email at

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