CAHR Market Access 101 (MA101)

CAHR's industry-renowned Market Access 101 Conference is a one-day training course designed to educate market access professionals on the fundamentals of the Canadian pharmaceutical reimbursement platform. Participants gain insight into how reimbursement systems across Canada function and how reimbursement is observed from the payers' perspectives, and develop a broader understanding of the multiple factors required to successfully manage a market access portfolio.

Market Access 101 Virtual Live Event 2020

CAHR was pleased to present the return of this industry classic – a primer on everything you need to know about Market Access in Canada, taught by experts in each subject, and the foundation of the Certified Market Access Professional accreditation.

This year, we changed everything, because everything has changed.

Delegates were given a deep dive into all aspects of our complex environment – from clinical evidence, HTA agencies and HTA submissions to private and public payers, PMPRB, patient engagement and patient support programs. They gained information, insights and interpretations offered by Canadian specialists that empowered their career in Market Access.

Thank you for joining your industry colleagues on a virtual journey through learning!

  • Introduction: Angela Rocchi (Athena Research)
  • Evidence - Clinical & Real World: Judith Glennie (J.L. Glennie Consulting Inc) 
  • Health Technology Assessment (HTA): Matthew Brougham (Brougham Consulting) 
  • HTA Submissions: Ferg Mills (Innomar Strategies) 
  • Patient Engagement: Martine Elias (Myeloma Canada) 
  • Private Payers: Connie Wong (Medtronic)
  • Patented Medicine Prices Review Board: Joan McCormick/Anna Apostolakis (IQVIA) 
  • Pan-Canadian Pharmaceutical Alliance: Roy Cairns (Morse Consulting) 
  • Patient Support Programs: Allison Wills (20Sense)

Thank you to our partners

Learn more about partnership here.


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The Canadian Association for Healthcare Reimbursement

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